The WOW is a non-political, non-sectarian Voluntary Social Welfare Organization. It can get affiliated with other Welfare Organization (s) in Pakistan and other countries.

Women form more than half of the population of our country, which has not been, provided equitable share in the process of the economic development. Lack of knowledge, skills and economic independence has resulted gender subordination and other forms of oppression. Observing this disadvantaged status of Pakistani Women, WOW has been setup as a non-political welfare organization to combat the dominance of men in social and economic division, on the basis of Gender, Class, Religion, Race and Nationality.