Emirates Media and Studies Centre is one of the leading independent research and media institutions in Emirates, that aims to work within the national and regional frames, and it relies in achieving its goals, on the efforts of thinkers and intellectuals to play an active role in public and political lives, and the ambitions of wide sectors of Emirati and Gulf youths.
The launching of the centre comes at a time when the Gulf and Arabic region in general, face a state of wide political movement, pushing towards cementing the civil Gulf and Arabic society, and it’s growing institutions to play a leading role in building a better future, in a region where the world focuses it interests in for its potential and natural resources.
The centre’s role is not described in the context of aligning to a specific political situation, or being restricted to a limited ideological and political view, but it is expected to be part of a national wise umbrella, and an element of strength in the society''s coherence, thus all the tools and ways that will be used by the centre must rely of the following objectives:

·Containing ideological and political extremism, and its phenomena, through spreading the culture of free and responsible dialogue, and opening the windows for direct communication between the state''s classes and the society, and emphasizing the state of law and institutions, and spreading the public freedoms, and achieving justice in distributing resources, and allowing wide opportunities for jobs.
·Encouraging positive activism by the youths of Emirates and the Gulf region, in all the national issues, including political participation issue and building the consultation system based on responsibility and review.
·Working actively with the thinking elite of Emirates and Gulf region, and strengthening the opportunities of meeting between them, through joint seminars and workshops.
·Establishing channels for dialogue and communication between the general public and the officials in Emirates and Gulf, bridging the existing distance, and pushing the political authorities to listen to the people’s expectations and ambitions.

And the general goals that the centre works to achieve include:
1.Presenting the UAE in the political, social, economic, and intellectual fields, while emphasizing the existing diversity of the country.
2.Presenting the experts and symbols of Emirates in the different fields and presenting their production internationally.
3.Deepening the concept of dialogue, and encouraging cooperation between society''s spectrums, and intellectual streams.
4.Supporting civil society institutions, and presenting its activities, and enabling it to contribute in building the state of institution.
5.Preparing and documenting the studies, researches, statistics, and different information in relation to UAE.
6.Emphasizing the concept of respecting human rights and public freedoms.
7.Advocating the concept of respecting women''s rights in Emirates.