The concept representing the tourism industry means many things to JSTA members, the most important of which are the following:
A.To unite and support travel agents in Jordan.
B.To act as the sole representative of professional travel agents at the local, international and world wide levels.
C.To ensure the maximum possible solidarity among professional travel agents in the judicial and social spheres.
D.To enable the profession to take its rightful place in the economy.
E.To represent the interests of the travel agents on a permanent basis through direct access to international associations or principals such as IATA, AFTA. UFTAA, JTB, ICAO, ASTA, JATA, and all national tourist societies in Jordan.
F.To deal with all problems related to the travel and tourist industry and to recommend significant, innovative procedures to members.
G.To cooperate with government and non government bodies in the preparation and elaboration of rules and regulations governing travel agency relations with parties involved in the tourist trade.
The JSTA strives to create suitable relations with all countries of the world, especially those in South East Asia, in order to promote world tourism.
The Society is seeking higher investment in the tourism sector, especially in training to help improve the quality and standard of services by increasing the level of competence and knowledge of employees. As the tourism industry is becoming more sophisticated and challenging, it needs professionals who are technically proficient experts in their fields and who are highly customer oriented.
The JSTA is dedicated to providing members opportunities to grow professionally and to enjoy satisfying careers in travel and tourism. To that end, the JSTA Training Centre offers training and consultation services to all members free of charge.