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Rahnuma - Family Planning Association of Pakistan
History and Background
Rahnuma started serving poor and marginalized people of Pakistan as the Family Planning Association of Pakistan (FPAP) way back in 1953, as one of the pioneers in providing family planning services and advocating for the small family norm. The government later embraced the cause by establishing the Ministry of Population Welfare in 196-. In about a decade, Rahuma - FPAP had grown up from one-room operation at Karachi, Lahore and Dhaka to an infrastructure of district branches with model clinics and information centers extending the message to men and women. It expanded its work through community based infrastructure by establishing the family welfare centers in peri-urban and rural areas. Now the organization has the biggest infrastructure by an NGO in Pakistan, which consists of the Family Welfare Centers, Family Health Hospitals, Focus Area Programs and a wide network of referrals from the private practitioners. Rahuma - FPAP has also pioneered in the concepts of social marketing of contraceptives, family welfare centers and reproductive health services.
Rahnuma has been working on various innovative programs to increased access of people to quality and affordable health services, advocate for a right-based agenda, empowering the communities, especially the women and young girls, and strengthen the civil society in Pakistan. To meet these ends, the organization widened its scope to cover sexual and reproductive health of the whole family as an offshoot of organizational concern for the total well being of women, children, families and communities, after the 1994’s International Conference on Population and Development, in Cairo. Rahnuma is also working on its poverty alleviation program, as the health and wellbeing of people is directly linked with the socio-economic conditions.
As the organization has celebrated over fifty years of momentous achievements and encouraging history, its name did not reflect the scope of its work. So FPAP renamed itself to ‘Rahnuma’, which means a guide for development and prosperity. The change in name and logo was an outcome of a management review, in which a comprehensive analysis of management and human resource was done to enhance the organizational capacity for meeting its development agenda and serving the communities in a better way. Currently, Rahnuma is working on its strategic framework of 5 A’s that include: Adolescents and catering to their needs; combating HIV/AIDS; minimizing the risk of unsafe Abortions; increasing Access to services, particularly for the poor and the marginalized; and Advocacy for the Rights.
 
 
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