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History and Background


    The Japan Marketing Association (JMA) was established in October 1957, independent of the Japan Productivity Center, with an aim to develop and disseminate marketing knowledge and technologies in Japan. Since then, the Association has committed to improving the practice of marketing and widening its application to corporate management throughout the nation.
     Mr. Toyonobu Domen of Ajinomoto Co., Inc., assumed the first JMA presidency, and established the foundation of JMA by launching various activities. In 1968, Mr. Tokujiro Hosoi of Meiji Seika Kaisha, Ltd., was appointed the second JMA president, and in the following year, Mr. Hideharu Tamaru of Dentsu was named as JMA Director General. The two leaders made great contributions to the development of the association. Mr. Michio Torii of Suntory Ltd. became the third JMA president in 1973. He restructured the organization and launched a series of innovative programs in order to fulfil the diversified needs of JMA members.
    The Japan Marketing Association celebrated its 40th anniversary in October 1997 and will endeavor to develop and disseminate marketing technologies and knowledge for the benefit of both marketers and consumers.

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