GLOBAL ACTIVITIES AND GLOBAL MARKETING
JMA World Marketing Conference "Marketing 2001: Toward Creation and Innovation" The Japan Marketing Association hosted the World Marketing Conference at the Tokyo International Forum on April 13 and 14, 1998. Most of the discussions focused on new problems of business and marketing, and the conference will investigate current marketing methodologies in search for a new paradigm in this multi-valued society.
Marketing Study Tours
Overseas Marketing Study Tours provide valuable opportunities for participants to expose themselves to international marketing experiences. This variety of tours include the “Executive Seminar Tour” to the United States, the “International Study Tour for Female Marketers”, and the “International Conference Tour.” JMA also organizes study tours to rapidly growing Asian countries and regions.
International Marketing Seminars
JMA invites globally active scholars and business persons to provide opportunities for marketers to learn about international problems and to foster their global perspectives.
THE ASIA PACIFIC MARKETING FEDERATION
Mr. Michio Torii, JMA President, took the initiative in the foundation of the Asia Pacific Marketing Federation (APMF) in 1991, and served as the APMF’s first presidency for two consecutive terms until 1995. As of a count taken in May, 1997, member organizations are represented by fourteen Asia-Pacific nations and regions (plus South Africa as an affiliate member), and the number is still increasing. APMF''s main goals are to promote international cooperation among Asian marketing institutions in the areas of growth and education and to exchange personnel, marketing technologies and information while fostering friendships among member organizations.
In 1994, under the leadership of the Marketing Institute of Singapore, APMF started Certified Professional Marketer (CPM) in Asia Pacific, the only program in Asia that certifies professional marketers with Asian perspectives and practical experience. The Hong Kong Institute of Marketing edits and publishes APMF''s newsletter, "RoundTable", and distributes it to Asian marketers. APMF helps organize Asia-Pacific marketing seminars and international conferences for the benefit of Asian marketers. So far, these cooperative activities have been very successful.
In 1996, JMA President Michio Torii was designated "APMF Honorary Founding President" for his dedication to the establishment and development of APMF. While APMF is diversifying its activities, JMA is ready to commit its involvement in every phase of APMF''s activities as a founder of APMF.