Gain a deep understanding of the marketing and financial implications of tactical pricing and long-term strategic pricing and learn how to use specific pricing mechanism to secure your margin.

You will learn how to:

• Influence future pricing policies through an informed assessment and their effects on the market
• Improve customer management by understanding the influence of pricing on buyer behavior
• Manage the market through competitive pricing advantage
• Increase profit through the control of tactical pricing and the management of pricing decisions